The Third and Final Phase of the Strategic Marketing Process

question 64

Multiple Choice

The third and final phase of the strategic marketing process is the

• A)tactics phase.
• B)strategic phase.
• C)planning phase.
• D)implementation phase.
• E)evaluation phase.

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Definitions:

Conflict Source

The origin or cause of a disagreement or opposition between parties.

Conflict Management Style

The approach individuals adopt to handle and resolve conflict, ranging from avoiding and accommodating to competing and collaborating.

Cooperativeness

A personality trait that reflects an individual's inclination to work together with others towards common goals or objectives.

Assertiveness

The quality of being self-assured and confident without being aggressive, in the expression of one's desires or rights.