A Local University Offers Business Courses for a Target Market

question 239

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing,accounting,etc.) .Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A) put announcements on campus bulletin boards
• B) distribute promotional materials during classes
• C) advertise on national television
• D) advertise on local hip-hop radio shows
• E) advertise in the local newspaper

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Definitions:

Balance Sheet

A financial statement that presents a company's assets, liabilities, and shareholders' equity at a specific point in time.

Investments

Assets or items acquired with the goal of generating income or appreciation in value over time.

Business Combination

A transaction or event in which multiple businesses combine into one entity, typically to achieve strategic or financial objectives.

Stock Purchased

The act of buying shares in a company, representing partial ownership and possibly entitling the shareholder to dividends and voting rights.