The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 48

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program expanding distribution.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

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Definitions:

Saturated

In chemistry, refers to a molecule containing no double or triple carbon-carbon bonds, fully "saturated" with hydrogen atoms. In everyday language, it often means completely filled or soaked.

Psychological Dimension

Refers to aspects of an individual's psychological functioning, including thoughts, emotions, behaviors, and mental processes.

Brightness

The perception of how luminous an object appears; the attribute of visual experience by which an area appears to emit more or less light.

Intensity

The degree of strength, force, or energy with which a phenomenon or a reaction occurs.