To Serve Both Buyers and Sellers,marketing Seeks to Discover and ________

question 31

Multiple Choice

To serve both buyers and sellers,marketing seeks to discover and ________ the needs and wants of prospective customers.

• A)change
• B)satisfy
• C)create
• D)manipulate
• E)preserve

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Definitions:

Criterion-related Validity

The extent to which a measure is related to an outcome or criterion, indicating how well the test predicts a specific aspect of a person's behavior or performance.

Mechanical Aptitude

Mechanical aptitude refers to a person's ability to understand and apply mechanical concepts and principles, often assessed for careers involving machinery or engineering tasks.

Criterion-related Validity

The extent to which a measure is associated with an external criterion or outcome, assessing the test's predictive or concurrent accuracy.

Content Validity

The extent to which a test measures all aspects of the concept it intends to measure.