To Avoid New-Product Failure, New-Product Expert Robert M

question 157

Multiple Choice

To avoid new-product failure, new-product expert Robert M. McMath suggests

• A) implementing a regional rather than a nationwide rollout of a new product.
• B) building a hierarchical organizational structure so that more people have a chance to spot product problems.
• C) focusing on customer benefits and learning from the past.
• D) increasing the marketing budget, since "success comes to those who can outspend the competition."
• E) releasing several different versions of a new product at the same time to see which one is most successful.

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Definitions:

Participative Leadership

A leadership style that involves all members of a team in identifying essential goals and developing procedures or strategies to reach those goals.

Subordinates

Refers to employees or team members who are lower in hierarchical position or rank compared to their supervisors or managers.

Delegation

The assignment of authority and responsibility from one person to another to carry out specific activities while the former remains accountable for the outcome.

Competency

The ability to do something successfully or efficiently.