To Avoid New-Product Failure, New-Product Expert Robert M

question 157

Multiple Choice

To avoid new-product failure, new-product expert Robert M. McMath suggests

• A) implementing a regional rather than a nationwide rollout of a new product.
• B) building a hierarchical organizational structure so that more people have a chance to spot product problems.
• C) focusing on customer benefits and learning from the past.
• D) increasing the marketing budget, since "success comes to those who can outspend the competition."
• E) releasing several different versions of a new product at the same time to see which one is most successful.

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Definitions:

Autonomic Nervous System

A component of the peripheral nervous system that regulates involuntary physiological processes including heart rate, digestion, respiratory rate, pupillary response, urination, and sexual arousal.

Functional Imaging

A set of imaging procedures used to observe metabolic processes and other physiological activities in the brain or body, often as an aid in diagnosing diseases.

Sensory Stimuli

Refers to any object or environment that induces responses in the senses, leading to perception.

Neurons

Specialized cells in the nervous system that transmit information to other nerve cells, muscle, or gland cells through electrical and chemical signals.