To Avoid New-Product Failure, New-Product Expert Robert M

question 157

Multiple Choice

To avoid new-product failure, new-product expert Robert M. McMath suggests

• A) implementing a regional rather than a nationwide rollout of a new product.
• B) building a hierarchical organizational structure so that more people have a chance to spot product problems.
• C) focusing on customer benefits and learning from the past.
• D) increasing the marketing budget, since "success comes to those who can outspend the competition."
• E) releasing several different versions of a new product at the same time to see which one is most successful.

---

Definitions:

Stage

A distinct phase in a process or a raised platform used for performances or public speaking.

Arm

The part of the human body extending from the shoulder to the wrist, including the elbow and forearm.

Depth of Field

The range within a photograph that appears acceptably sharp, influenced by aperture, focal length, and focusing distance.

Objective Lens

A primary lens in a microscope that is closest to the specimen, responsible for gathering light and focusing the image.