A Target Market Refers to

question 102

Multiple Choice

A target market refers to

• A)customers who have already purchased a firm's product at least once,have been satisfied,and are likely to be repeat purchasers.
• B)both existing and potential customers who have used a competitor's product,are dissatisfied,and who now seek a different product or service to satisfy their needs.
• C)a specific group of current consumers toward which an organization directs its advertising.
• D)existing or potential consumers who are seeking a product for which there are no current substitutes.
• E)one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Ultimate Source

The final or primary source from which something originates or can be traced.

Living Organisms

Entities that display the characteristics of life, including the ability to grow, reproduce, carry out metabolic processes, and respond to their environment.

The Sun

The star at the center of the Solar System, a nearly perfect sphere of hot plasma, providing light and heat to Earth.

Citric Acid Cycle

A series of chemical reactions used by all aerobic organisms to generate energy through the oxidation of acetate derived from carbohydrates, fats, and proteins into carbon dioxide.