The Linking of the Organization to Its Individual Customers, Employees

question 173

Multiple Choice

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

---

Definitions:

Projected Taxable Income

An estimate of an entity's income for a fiscal period that is subject to income tax.

CCPC

Canadian-Controlled Private Corporation; a designation in Canada for privately owned companies that meet certain criteria for tax purposes.

Net Operating Profit After Taxes (NOPAT)

A measure of an organization's operational efficiency, representing its earnings before interest and taxes minus taxes.

EBIT

Earnings Before Interest and Taxes (EBIT) measures a company's operational profitability by excluding interest and taxes from its net income.