The Pricing Strategy for 3M's Post-It Flag Highlighters Was to

question 199

Multiple Choice

The pricing strategy for 3M's Post-it Flag Highlighters was to

• A)match its principal competitors' highlighters' prices.
• B)charge a price that would provide genuine value to the target customer segment.
• C)set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D)place the product in discount office supply retailers to make it easier to purchase.
• E)use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings.

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Definitions:

Zero-Tolerance Policies

Policies that enforce strict consequences for specific offenses, without room for discretion or consideration of circumstances.

Process Innovation

The introduction of new or significantly improved production or delivery methods in business.

Exploratory

Pertaining to or involving investigation or examination with the purpose of discovering new information or relationships.

Product

An item or service created through a process and offered in the market to satisfy a need or want.