The 3M Post-It® Flag Highlighter and Pen Marketing Programs Described

question 65

Multiple Choice

The 3M Post-it® Flag Highlighter and Pen marketing programs described in the text were designed for what primary objective?

• A) the initial launch of two new 3M products
• B) specific promotions to be used for long-range strategies
• C) segmenting the market into 12 specific target market segments
• D) marketing 3M products to foreign markets
• E) positioning the products relative to major competitors

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