Based on the Marketing Program 3M Developed for Its Post-It

question 42

Multiple Choice

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

• A) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are identical.
• B) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are not realistic.
• C) the Post-it Flag Highlighters and Post-it Flag Pens are priced unreasonably for the target markets.
• D) the prices for 3M's Post-it Flag Highlighters and Post-it Flag Pens are set to maximize 3M's profits, not its distributors' profits.
• E) the promotion strategy is designed to increase awareness among potential users.

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Definitions:

Shortages

Situations where the demand for a product or service exceeds the available supply, often leading to waiting lists or increased prices.

Incentive Problem

Refers to situations in which the incentive structures, or rewards and punishments, do not encourage the desired behavior among individuals or entities, leading to efficiency or performance issues.

Communist Central Planning

A system where all economic and production decisions are made by the government, with the aim of equal distribution of wealth.

Personal Gain

Refers to the benefit or advantage that an individual receives from a particular action or transaction.