Customer Relationship Management Refers to

question 240

Multiple Choice

Customer relationship management refers to

• A)the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
• B)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace.
• C)the idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals.
• D)the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

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Land Redistribution

The process by which ownership of land is reallocated, often as a policy intended to equitize the distribution of agricultural land or to rectify historical imbalances in ownership.

Rural Freedmen

Refers to formerly enslaved African Americans who lived in rural areas of the Southern United States following the Civil War and Emancipation.