Marketing Managers Use a Combination of Four Tools in Order

question 104

Essay

Marketing managers use a combination of four tools in order to develop a complete marketing program to reach consumers. Briefly define these four tools.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist who is known for founding psychoanalysis, a clinical method for treating psychopathology.

Projection

A defense mechanism where individuals attribute their own unwanted thoughts, feelings, or motives to another person.

Quarrelsome

Quarrelsome describes a person prone to arguments or disputes, often engaging in hostile exchanges.

Psychoanalytic Theory

is a method of psychology and psychotherapy developed by Sigmund Freud that emphasizes unconscious motives and conflicts.