Elements in a Marketing Plan Depend on Who the Audience

question 76

Multiple Choice

Elements in a marketing plan depend on who the audience is and what its purpose is. For example, the marketing plan for an internal audience would

• A) be informally written.
• B) contain specific financial details.
• C) point the direction for future marketing activities.
• D) explain organization and structure.
• E) provide biographical information of key players.

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Definitions:

ATC Curve

The Average Total Cost curve in economics represents the total cost per unit of output, including both fixed and variable costs.

Monopolistic Competition

A market structure characterized by many firms selling products that are similar but not identical, allowing for competitive pricing and product differentiation.

Economic Inefficiency

A situation in which resources are not used in the most productive way, leading to losses or waste and the potential for improved outcomes.

Equilibrium

A state of balance in a market system where supply equals demand, and there is no tendency for change.