There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 62

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which of the following is not a writing and style guideline that still generally applies?

• A) use a direct, professional writing style
• B) be positive and specific to convey potential success
• C) shoot for a plan that is 15 to 35 pages in length, excluding financial projections and appendixes
• D) include as an attachment the résumés for all key players in your management team
• E) use bullet points for succinctness and emphasis, along with A-level and B-level headings

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Definitions:

Medical Insurance Protection

Coverage provided by insurance policies to cover medical expenses incurred due to illness or injury.

Equal Employment Opportunity Commission

A federal agency that administers and enforces civil rights laws against workplace discrimination.

Computer Training

Education or instruction in the use and operation of computer hardware and software.

Age Discrimination

Unfair treatment of individuals based on their age, prohibited in employment and other areas under laws like the Age Discrimination in Employment Act.