Part Professional Association,social Club,and Networking Group,the Brighton Beach Drummers Association

question 5

Multiple Choice

Part professional association,social club,and networking group,the Brighton Beach Drummers Association meets at a variety of musical venues in New York.Members share a love of music and drums,but also discuss common experiences at work.This is an example of

• A) human capital.
• B) coaching.
• C) social capital.
• D) mentoring.
• E) sponsorship.

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Definitions:

Augmented Selling

A sales strategy that incorporates additional services or benefits to the product to enhance its value to the consumer.

Integrated Selling

A comprehensive sales approach that utilizes various channels and strategies in a cohesive manner to enhance customer experience.

Personal Selling Process

A direct method of selling in which a salesperson uses skills and techniques to build personal relationships with potential customers.

Approach Stage

The phase in the sales process where initial contact is made with potential customers.