The Senior Managers of Optimum Inc

question 15

Multiple Choice

The senior managers of Optimum Inc.,a multinational information technology firm,were concerned that people were not buying their computers.They were shocked to hear of a salesperson recommending to customers to buy something other than an Optimum PC because they were of poor value.This small incident motivated the organization to conduct an extensive survey to understand real customer experience in order improve their products accordingly.This was an example of

• A) a normative process.
• B) evidence-based decision making.
• C) satisficing.
• D) a nonrational process.
• E) escalation of commitment.

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Definitions:

Report Presentation

The act of detailing the findings of a report in a structured, often formal, manner to an audience, which can involve the use of visual aids and oral communication.

Open-Ended

Questions or formats that allow for a wide range of responses, providing qualitative insights or spontaneous reactions.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target market, consumers, competition, and the industry as a whole.

Likert Scale

A psychometric scale commonly used in questionnaires to measure attitudes or opinions, typically offering a range of choices from strong agreement to strong disagreement.