Harry,Marsha,Eve,and Don Are Discussing Ways to Increase Sales

question 23

Multiple Choice

Harry,Marsha,Eve,and Don are discussing ways to increase sales.Harry and Eve want to stick with the current sales promotion plan created four months ago.They say it needs more time to show results.Marsha and Don disagree; they feel sales have continued to decline and will not turn around.As the discussion progresses,various alternatives are proposed.Harry then suggests a modification to the current sales promotion plan that meets with everyone's approval.This is an example of the benefits of ______ conflict.

• A) alternative resolution
• B) dysfunctional
• C) escalating
• D) functional
• E) integrative

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Definitions:

Set Prices

The act of determining the selling cost of goods or services, usually by the manufacturer or by agreement among sellers.

Monopoly Power

The ability to control price and drive competitors out of the market.

Economic Power

The capacity of an entity or country to influence or control economic activities through financial means, production capabilities, or market control.

Limit Production

A strategy or policy implemented to restrict the quantity of goods produced, often to maintain prices or conserve resources.