The Perceptual Model of Communication Depicts Communication as a Process

question 69

Multiple Choice

The perceptual model of communication depicts communication as a process in which

• A) communication is 100 percent accurate.
• B) communication needs are minimized.
• C) receivers create meaning in their own minds.
• D) there is no need to encode or decode messages.
• E) Feedback is not important.

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Definitions:

Electoral Cycle

The recurring process through which elections are organized, campaigns are conducted, and officials are elected or re-elected.

Negative Campaign Messages

Political advertising strategies focused on criticizing an opponent to influence voter perception negatively.

Government Relations

The practice of managing and influencing political and governmental interactions to support an organization's objectives.

Influence Peddling

The unethical practice of using one's position or connections to gain undue influence or advantages, often in a political or business context.