Why Is It Critical for Managers to Develop Policies and Procedures

question 85

Multiple Choice

Why is it critical for managers to develop policies and procedures governing the appropriate use of social media?

• A) They need to ensure that social media will always be beneficial to the organization.
• B) It can create many legal, financial, and personnel risks.
• C) It can make employees happy to keep up with their friends during the day.
• D) People are always more productive using social media.
• E) It's more efficient than having employees make personal calls at work.

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Definitions:

Unsolicited E-Mail

Email that is sent without the recipient's prior consent or request, often considered spam.

Viral Marketing

A marketing technique that uses social networks to promote a product, typically encouraging individuals to share information and content about the product with others.

Sweepstakes

A promotional strategy that involves giving away prizes to randomly selected participants, often used to attract attention or gather consumer data.

Viral Marketing

A marketing technique that uses social networks to increase brand awareness or achieve other marketing objectives through a self-replicating viral process, akin to the spread of viruses.