What Are the Levels That OB Uses to View the World

question 75

Essay

What are the levels that OB uses to view the world? Give at least one example of each.

Identify and understand the use of persuasive language and rhetorical devices in altering public opinion.

Recognize logical fallacies in reasoning and decision-making processes.

Understand the application of semantic slanting in political and advertisement communication.

Understand the basic components of language such as phonemes and morphemes and their roles.

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Definitions:

Selective Exposure

The tendency of individuals to preferentially seek out and pay attention to information that conforms to their pre-existing beliefs and values, while avoiding contradicting information.

Federal Trade Commission

An independent agency of the United States government, established to promote consumer protection and eliminate and prevent anticompetitive business practices.

Selective Retention

The process by which individuals remember information that is consistent with their beliefs and attitudes, while forgetting or ignoring contradictory information.

Point-Of-Purchase Displays

In-store advertising or marketing materials positioned at retail checkout areas or other point-of-sale locations to encourage impulse purchases or inform customers about products.