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Decomposers

question 84

Multiple Choice

Decomposers:

Identify the advantages and sources of secondary data for marketing decisions.
Understand the process and importance of competitive analysis in marketing.
Differentiate between primary and secondary data and their relevance to specific marketing issues.
Comprehend the legal and regulatory environment affecting marketing, specifically regarding corporate disclosures and protections.

Definitions:

5W Model

A framework used in various fields to analyze situations or make decisions, asking critical questions: Who, What, Where, When, Why (and How).

Situation Analysis

The process of collecting and evaluating information about an organization's environment to identify strengths, weaknesses, opportunities, and threats.

Situational Influences

External factors that can affect consumer behavior and decision-making processes at the time of purchase, such as physical environment, social situation, or time factors.

Need-Satisfying Benefits

Need-satisfying benefits are aspects of a product or service that fulfill explicit or implicit needs of the consumer, contributing to its perceived value.

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