Examlex
Decomposers:
5W Model
A framework used in various fields to analyze situations or make decisions, asking critical questions: Who, What, Where, When, Why (and How).
Situation Analysis
The process of collecting and evaluating information about an organization's environment to identify strengths, weaknesses, opportunities, and threats.
Situational Influences
External factors that can affect consumer behavior and decision-making processes at the time of purchase, such as physical environment, social situation, or time factors.
Need-Satisfying Benefits
Need-satisfying benefits are aspects of a product or service that fulfill explicit or implicit needs of the consumer, contributing to its perceived value.
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