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Customer Relationship Management (CRM)is a Technique That Uses IT to Develop

question 36

True/False

Customer relationship management (CRM)is a technique that uses IT to develop an ongoing relationship with customers to maximize the value an organization can deliver to them over time.


Definitions:

Compensation Strategy

The design and implementation of pay structures and benefits aimed at achieving an organization’s objectives and attracting, motivating, and retaining employees.

Employee Benefits

Various non-wage compensations provided to employees in addition to their normal wages or salaries, such as health insurance, paid vacations, and retirement plans.

Promotion Criteria

The standards and requirements that an employee must meet or exceed to be considered for advancement within an organization.

Chief Executive Officer

The highest-ranking executive in a company, responsible for making major corporate decisions, managing overall operations, and communicating with the board of directors.

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