A Bank That Uses a Computer System to Record Deposits

question 37

Multiple Choice

A bank that uses a computer system to record deposits and withdrawals from its customers' checking accounts is using a(n) :

• A) operations information system.
• B) transaction-processing system.
• C) expert system.
• D) group decision-support system.
• E) artificial intelligence system.

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Definitions:

Consumer Tribes

Groups of people who share similar interests, values, or lifestyles, significantly influencing each other's consumer behavior and brand preferences.

Subcultures of Consumption

Groups of people who share distinctive preferences, consumption habits, and lifestyles, often revolving around specific brands, products, or activities.

Brand's Myth

is the set of stories or beliefs associated with a brand that shapes its identity and emotional appeal to consumers.

Subcultures

Groups within a larger culture that distinguish themselves through distinct beliefs, values, or interests.