A Manager's Evaluation of a Subordinate's Work That Occurs Twice

question 62

Multiple Choice

A manager's evaluation of a subordinate's work that occurs twice a year and is based on measures of performance dimensions of that subordinate's job is known as a(n) _______________ appraisal.

• A) informal
• B) subjective
• C) trait
• D) formal
• E) 360-degree

Understand the concept and roles of influencers, creators, advocates, and ambassadors in social media.

Recognize the importance of community creation and engagement on social media platforms.

Comprehend the importance of authenticity and content creation in influencer impact.

Differentiate between various segmentation techniques and their applications in social media marketing.

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Definitions:

Publicity

Disseminating unpaid news items through some form of media (e.g., television story, newspaper article, etc.) to gain attention or support.

Narrowcasting

The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.

Major Television Networks

Large national or international broadcasting organizations that distribute television content across a wide geographic area.

Product Placement

An advertising technique in which a company promotes its products through appearances in movies or on television shows or other media.