A Broad Declaration of the Organization's Overriding Purpose,intended to Identify

question 109

Multiple Choice

A broad declaration of the organization's overriding purpose,intended to identify the organization's products and customer base,as well as to differentiate the organization from its competitors is known as a:

• A) functional-level statement.
• B) mission statement.
• C) formulated strategy statement.
• D) positioning statement.
• E) vision statement.