When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food

question 77

Multiple Choice

When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business,which of the following strategies did is pursue?

• A) Vertical integration
• B) Market penetration
• C) Diversification
• D) Market development
• E) Low-cost strategy

---

Definitions:

Neutral Outcomes

Results of an action or experiment that neither significantly benefit nor harm the situation or subjects involved.

Self-Efficacy

An individual's belief in their own ability to succeed in specific situations or accomplish a task.

Confident People

Individuals who possess self-assurance and a strong belief in their own abilities and worth.

Self-Reinforcement

A process where individuals reward themselves for reaching a goal or maintaining a standard of behavior.