Unilever Sells Different Products Using a Different Marketing Approach in England

question 62

Multiple Choice

Unilever sells different products using a different marketing approach in England than it uses when marketing these products in the United States.This is an example of which of the following strategies?

• A) Vertical integration
• B) Focused low-cost strategy
• C) Global strategy
• D) Multidomestic strategy
• E) Unrelated diversification

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired together; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Operant Conditioning

A learning process where the strength of a behavior is modified by reinforcement or punishment.

Observational Conditioning

A learning process where an individual acquires behaviors by observing and imitating others.

State-Dependent Learning

The theory that information learned in a specific state of mind (e.g., emotional, physiological) is more easily recalled when in that same state.