When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food

question 77

Multiple Choice

When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business,which of the following strategies did is pursue?

• A) Vertical integration
• B) Market penetration
• C) Diversification
• D) Market development
• E) Low-cost strategy

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Definitions:

Concealable

Capable of being hidden or kept secret from others.

Reverse Discrimination

The act of giving preference to members of a group historically discriminated against, potentially leading to unfair treatment of other groups.

Tokenism

The practice of making only a perfunctory or symbolic effort to be inclusive to members of minority groups, especially by recruiting a small number of people from underrepresented groups in order to give the appearance of equality.

Minority Group

A sociological term referring to a category of people differentiated from the social majority, often marked by differences in race, ethnicity, culture, or sexual orientation.