Examlex
The idea behind the product champion role is that if intrapreneurs are isolated,they will become so intensely involved in a project that development time will be relatively brief and the quality of the final product will be enhanced.
George Ritzer
A sociologist known for his work on consumerism, globalization, and the concept of McDonaldization of society.
Production
The process of creating goods or services through the combination of labor, materials, and technology.
Consumption
The process of using and purchasing goods and services to satisfy needs and desires.
George Ritzer
An American sociologist recognized for his contributions to the sociology of consumption, globalization, and the McDonaldization thesis.
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