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The _____ rule is that an ethical decision is one that a manager has no hesitation about communicating to people outside the company because the typical person in a society would think it is acceptable.
Necessary
Essential or needed for a certain purpose.
Market Driven
A business approach focused on creating products and services based on the existing demands and preferences of the market.
Reactive
Characterized by actions taken in response to external situations or events rather than initiating change proactively.
Competition Driven
A market situation where businesses are highly motivated to outperform their rivals in order to gain greater market share and customer loyalty.
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