The Data That Results from ___________________ Evaluation Can Be Used

question 19

Multiple Choice

The data that results from ___________________ evaluation can be used to predict whether the messages used in a program will cause favorable reaction.

• A) audience response
• B) environmental mediation
• C) media coverage
• D) campaign impact
• E) audience coverage

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Definitions:

Coastal Breezes

Wind currents that are generated by the temperature difference between the land and the ocean, with the land absorbing and releasing heat faster than the water.

Lichens

Symbiotic organisms consisting of a fungus and an alga or cyanobacterium, living together and often found on rocks or trees.

Adaptation

The process by which a species becomes fitted to its environment; it is the result of natural selection acting upon heritable variation.

Drought Tolerant

Refers to plants that are able to survive and thrive in conditions with very little water.