Examlex
The number of radio and television stations that pick up and use a public relations message (VNR or news release) are counted in _______________ evaluation.
Scarcity
An economic condition where demand exceeds supply, leading to limited availability of resources.
Consistency
The quality of always behaving or performing in a similar way, maintaining the same standards over time.
Reciprocity Norm
A social rule that suggests people should return help and cooperation they have received from others.
Potential Customer
An individual or entity that could be interested in purchasing a product or service, but has not yet decided to do so.
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