Which of the Following Is NOT One of the Steps

question 27

Multiple Choice

Which of the following is NOT one of the steps in a public relations audit?

• A) finding out what the organization thinks
• B) finding out what the public thinks
• C) evaluating the disparity between what the organization thinks and what the public thinks
• D) recommending a public relations program
• E) persuading the public to adopt the stance of the organization

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Definitions:

Measures of Variability

Statistical metrics that describe the spread or dispersion within a data set, including range, variance, and standard deviation.

Coefficient of Variation

A normalized measure of the dispersion of a probability distribution or frequency distribution, often used to compare the degree of variation from one data series to another.

Standard Deviation

A measure of the dispersion or spread of a set of numbers, indicating how much variation there is from the average.

Standard Deviations

An indicator of how widely values in a dataset are spread out from the average, showing the degree to which these numbers vary from their mean.