Which of the Following Is an Example of Using Secondary

question 4

Multiple Choice

Which of the following is an example of using secondary research?

• A) Moderating a focus group to test new slogans
• B) Surveying local opinion leaders on perceptions of your organization
• C) Asking employees to fill out a "greatest concerns" questionnaire to gauge internal audiences
• D) Reviewing someone else's research data
• E) Conducting an experiment to determine the best format for a client Web site

---

Definitions:

Irrational Behavior

Actions or decisions that do not align with logical or expected outcomes, often contrasting with rational choice theory.

Traditional Economic Theory

A broad term for theories that formed the basis of economic thought, focusing on factors like supply, demand, market equilibrium, and the role of government.

Indifference Curve

Curve representing all combinations of market baskets that provide a consumer with the same level of satisfaction.

Price Increase

A rise in the cost of goods or services in the market.