Why Is It Important to Demonstrate the Value of Public

question 26

Multiple Choice

Why is it important to demonstrate the value of public relations to management?

• A) PR effects are often difficult to see when simply looking at income generated
• B) PR is still not respected by management
• C) PR effects are impossible to measure
• D) Evaluation is a key step in PR campaigning
• E) Public relations is expensive considering its limited value

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Definitions:

Emotion-Focused Coping

A type of stress management that involves attempting to reduce the negative emotional responses associated with stress, rather than addressing the root cause of the stress.

External Locus

The belief that outcomes in one's life are primarily determined by outside forces or circumstances beyond one's control.

Locus of Control

Refers to an individual's belief about the extent to which their actions influence the outcomes in their lives.

Type B Personality

A temperament distinguished by its serene, forbearing, and unhurried demeanor.