His 1906 Declaration of Principles Was the First Code of Ethics

question 6

Multiple Choice

His 1906 Declaration of Principles was the first code of ethics for public relations.

• A) Elmer Davis
• B) Edward Bernays
• C) Arthur Page
• D) Ivy Lee
• E) Theodore Vail

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Definitions:

Gestalt Principles

A theory in psychology that proposes the human brain sees objects in their entirety before perceiving their individual parts, suggesting the whole is greater than the sum of its parts.

Relative Luminance

Is the brightness of an object in comparison to the brightness of a similarly illuminated white object, crucial in defining contrast in visual perception.

Perceptual Set

A mental predisposition or readiness to perceive something in a particular way, influenced by expectations and prior beliefs.

Interposition

A visual cue for depth perception where one object partially blocks the view of another, indicating the former is closer to the observer.