Arthur Page Established Himself as a Pioneer in Public Relations

question 2

Multiple Choice

Arthur Page established himself as a pioneer in public relations by his insistence on _________________.

• A) closely monitoring public opinion
• B) recognizing the power of the internet as a media
• C) using propaganda during World War II
• D) making decisions based on hunches
• E) hiring women to serve as PR practitioners

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Definitions:

Ratio Analysis

A quantitative analysis method used to evaluate a company's financial health by calculating ratios from financial statements.

Operating Activities

Transactions and other events that affect the net income of a business, relating to its principal revenue-producing operations.

Statement of Cash Flows

A financial report that summarizes the amount of cash and cash equivalents entering and leaving a company.

Quick Ratio

A liquidity indicator that measures a company's ability to meet short-term obligations with its most liquid assets.