___________________ Began a Distinct Phase of Public Relations That Was

question 20

Multiple Choice

___________________ began a distinct phase of public relations that was launched about 1990.

• A) Refocusing on media relations
• B) The use of the Internet
• C) The arrival of satellite television
• D) The rise of protest groups
• E) Desktop publishing

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Definitions:

Branding

The process of creating a unique name, symbol, or design that identifies and differentiates a product or company from its competitors.

Sequential Process

A progressive series of steps or stages in which each is dependent on the preceding one and often leads to a final result or outcome.

Brand Awareness

How well consumers know and perceive the attributes or branding of a distinct type of goods or services.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product, protecting the brand's identity and legal rights.