Publicity and Promotion in Community Relations Programs Should Be Viewed

question 18

Multiple Choice

Publicity and promotion in community relations programs should be viewed as ________ of actual programs.

• A) support tools
• B) substitute tools
• C) strategic plans
• D) long-range goals
• E) short-term objectives

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Definitions:

Year-end Balance Sheet

A financial statement that reports a company's assets, liabilities, and shareholders' equity at the final day of the financial year.

Gross Profit

The financial performance metric that subtracts the cost of goods sold from total sales revenue.

Net Sales

The amount of revenue generated by a company after deducting returns, allowances for damaged or missing goods, and any discounts allowed.

Cost of Goods Sold

The specific expenses directly tied to the manufacturing of products sold by a business, such as costs for materials and labor.