One of the Most Important Roles of Public Relations Practitioners

question 17

Multiple Choice

One of the most important roles of public relations practitioners is interpreting ______________ to management.

• A) public opinion climate
• B) annual reports
• C) media coverage
• D) shareholder confidence
• E) sales plans

---

Definitions:

Abnormal Earnings

Profits exceeding or falling short of the normal expected earnings due to unusual or non-recurring items, not indicative of a company's ongoing operational performance.

Actual Earnings

Actual earnings are the real profits that a company generates during a specific period, as reported in its financial statements.

Unproductive Capital

Capital investments that do not effectively contribute to the business's profitability or growth objectives.

Earnings Surprise

A financial event that occurs when a company's reported quarterly or annual profits are above or below the analysts' expectations.