Public Relations Leaders Spend Time Gauging the Implications That Social,political,and

question 22

Multiple Choice

Public relations leaders spend time gauging the implications that social,political,and economic issues at home and abroad have on maintaining the organization's _________________.

• A) market share
• B) stock value
• C) work force
• D) financial stability
• E) long term reputation

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Definitions:

Negative Reinforcement

A behavioral concept where the removal of an unpleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated in the future.

Punishment

A process in which a response is followed by a stimulus that decreases the likelihood of that response being repeated.

Undesirable Behaviours

Actions or reactions that are not wanted or are considered negative by society, a group, or an individual.

Strengthens

To increase in power, magnitude, or effectiveness.