Why Are Retailers Often Considered the Most Important Link in the Supply

question 103

Multiple Choice

Why are retailers often considered the most important link in the supply chain?

• A) They connect customer with vendors who supply merchandise
• B) They set pricing strategies based on cost of goods sold
• C) They receive discounts from suppliers
• D) They can best gauge customers' wants and needs
• E) They can engage in both horizontal and vertical integration

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Definitions:

Stock Split

A corporate action that increases the number of a corporation's outstanding shares by dividing each share, which may lower the stock price and make shares more affordable to investors.

Market Value

The present cost at which a service or asset is available for purchase or sale on the open market.

Stock Price

The cost at which a share of stock is bought or sold in the market, influenced by various economic factors.

Stock Split

A corporate action whereby a company increases the number of its shares to reduce the price of each share, making them more affordable to investors without changing the shareholders' equity.