How Is a Department Store Able to Maintain a Computerized

question 24

Essay

How is a department store able to maintain a computerized list of customers who purchase Estee Lauder cosmetics, and mail these customers news of a sale before running a newspaper ad promoting the sale?

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Definitions:

Sociometry

A methodological approach used to measure relationships, attraction, and social dynamics within groups.

Hierarchical Groups

Groups organized in a way that positions individuals or subgroups in levels of varying status or authority.

Communication

The exchange of information or ideas through speaking, writing, or other mediums between individuals or groups.

Status Generalization

The process by which characteristics of individuals that are irrelevant to a situation influence others' perception of their status or authority within that context.