Using a Multinational Strategy,retailers Will/can

question 39

Multiple Choice

Using a multinational strategy,retailers will/can:

• A) replicate their standard retail format and centralized management throughout the world in each new market.
• B) change their products and image to reflect the international marketplace.
• C) develop franchising initiatives based on its standard?ized form of doing business in return for a substantial franchise fee.
• D) follow the international marketing practices of McDonald's, The Gap and The Body Shop.
• E) expand rapidly but are learning little from their internationalization.

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Definitions:

Held Harmless

A legal principle where one party is protected or exempt from liability for damages or penalties.

International Law

The set of rules, agreements, and treaties that are recognized as binding between countries.

Lease Terms

The conditions and agreements under which a lease is offered, detailing the rights and obligations of both the landlord and the tenant.

Tenancy At Will

A leasehold interest that occurs when property is leased for an indefinite period of time and is terminable at the will of either landlord or tenant.