The Following Atmospheric Guidelines Are True Except For

question 76

Multiple Choice

The following atmospheric guidelines are true except for:

• A) Using lighting to focus on merchandise moves shoppers' eyes to the merchandise and draws customers strategically through the store.
• B) Music can control the pace of store traffic, create an image, and attract or direct consumers' attention.
• C) As people get older, their sense of smell decreases.
• D) Research has shown that warm colours (red and yellow) produce opposite physiological and psychological effects from cool colours (blue and green).
• E) Another key use of music and sound is called "environmental sonic merchandising"-focusing sounds on the environmental qualities of fabrics and ingredients.

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Definitions:

Framing Effect

The influence of context or presentation on people's decisions and preferences, often used in decision-making research.

Mutual Funds

Investment programs funded by shareholders that trade in diversified holdings and are managed by professionals.

Statistical Analyses

The process of collecting, organizing, analyzing, interpreting, and presenting data to discover underlying patterns and trends.

Availability Heuristic

A shortcut in thinking that employs the quick-to-mind examples an individual has when considering a specific topic, concept, technique, or decision.