Bloomingdales in New York Uses Time-Released Atomizers That Spray a Lavender

question 18

Multiple Choice

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and increases sales.Which of the following design objectives would this practice most likely satisfy?

• A) Design should consider cost versus value
• B) Design should be flexible
• C) Design should be consistent with the retailer's strategy
• D) Design should include aromatherapy
• E) Design should positively influence consumer behaviour

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Definitions:

Null Hypothesis

In statistical hypothesis testing, it represents the hypothesis that there is no significant difference or effect, serving as the default or initial assumption.

Margin of Error

The amount of error that can be tolerated in statistical results, representing the range within which the true population parameter is expected to lie.

Confidence Interval

A tableau of values, derived from sampling statistics, seen as likely to incorporate the value of a veiled population parameter.

Margin of Error

A measure of the range of uncertainty in survey results, indicating how much the survey results may differ from the true population value.