To Design a Good Store Layout,store Managers Must

question 7

Multiple Choice

To design a good store layout,store managers must:

• A) create a store layout that entices customers to purchase more than they had originally planned
• B) create an even division between storage space and selling space
• C) consider how the store layout will photograph for ads
• D) never exceed his or her budget
• E) model the store design on its competitors so customers can recognize the layout

Differentiate between types of distribution strategies employed by companies.

Comprehend the AIDA model of consumer behavior.

Recognize the importance of moving customers beyond interest to desire in successful promotion.

Understand the role and limitations of public relations and publicity within promotion strategies.

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Definitions:

Mechanism

An underlying process or system through which something operates or produces an effect, often explaining how or why a phenomenon occurs.

Attention

The act of intentionally directing one's attention to a specific part of the environment, while other aspects are neglected.

Dichotic Listening

A psychological test in which different messages are presented to each ear of the subject, used to study selective attention and the lateralization of brain function.

Unattended Message

Information that is not the focus of attention in selective attention tasks, often studied in the context of how the brain processes unperceived stimuli.