The Following Atmospheric Guidelines Are True Except For

question 76

Multiple Choice

The following atmospheric guidelines are true except for:

• A) Using lighting to focus on merchandise moves shoppers' eyes to the merchandise and draws customers strategically through the store.
• B) Music can control the pace of store traffic, create an image, and attract or direct consumers' attention.
• C) As people get older, their sense of smell decreases.
• D) Research has shown that warm colours (red and yellow) produce opposite physiological and psychological effects from cool colours (blue and green).
• E) Another key use of music and sound is called "environmental sonic merchandising"-focusing sounds on the environmental qualities of fabrics and ingredients.

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Definitions:

Sociometer Theory

Sociometer theory is a psychological mechanism proposed to measure an individual's level of social acceptance or rejection, impacting self-esteem.

Reflected Appraisal

A process by which individuals form perceptions of themselves based on how they believe others view them.

Self-esteem

Refers to a person’s overall sense of self-worth or personal value.

Defense Mechanisms

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses.