Costco's Merchandise Is Sold in Large Quantities and Stacked High

question 24

Multiple Choice

Costco's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Costco using?

• A) Price lining
• B) Tonnage merchandising
• C) Colour presentation
• D) Frontal presentation
• E) Idea-oriented presentation