The Objective of Huff's Gravity Model Is To

question 37

Multiple Choice

The objective of Huff's Gravity Model is to:

• A) determine the hierarchy of retailing activities according to the assortment of merchandise available
• B) determine the probability that a customer residing in a particular area will shop at a particular shopping centre
• C) define the relationship between the size of a shopping area and the area's income levels
• D) define the relative ability of two cities to attract customers from the area between them
• E) create a comparative model that allows the retailer to determine the ideal location

Recognize the importance of combining various planning approaches for realistic financial forecasting.

Differentiate between direct and indirect planning assumptions.

Understand key financial ratios and their significance in financial planning.

Realize the role of cash budgeting in financial management.